The success of your business relies on your marketing strategy and how effectively you communicate your message with your audience. Each marketing move should be part of a bigger picture that considers your brand position, goals and target audience. Time, thought and creativity are essential to successful strategy & planning.
Across The Verge offers a range of strategy and planning solutions to steer your business in a clear direction.
Core Strategy package
This package is perfect for SMEs wanting to head in a new and exciting direction while working within a limited budget.
Suited to:
- Businesses without a core marketing strategy
- Start Ups
- Businesses wanting to rebrand or refresh their position
Includes:
- Outlining goals
- Identifying target audiences
- Reviewing current marketing methods
- Highlighting areas of opportunity
- Creating a brand positioning statement
- Recommending appropriate marketing channels
- Outlining a general concept and channels for one campaign
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Strategic Brand Positioning Report
This report takes a snapshot of where a brand sits in the marketplace and how it should be communicated to its target audience.
Suited to:
- Businesses seeking direction for brand development
- Businesses on a limited budget who want to get the strategic wheels of thought turning
- Businesses who wish to develop and execute their own marketing strategy but require a starting point.
Includes:
- Outlining goals
- Identifying target markets
- Highlighting areas of opportunity
- Competitor analysis
- Creating a brand positioning statement
- Recommending appropriate marketing channels
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Integrated Marketing Plan
Our range of marketing plans detail what, to who and when marketing activities should be executed in order to reach objectives.
Suited to:
- Businesses wanting to reach their target audience via an integrated marketing and communication strategy
- Businesses with some marketing spend to allocate to the project.
Includes:
- Overarching strategy
- Marketing activity calendar
- Individual activity strategy breakdown
- Basic marketing budget
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PR Strategy & Action Plan
PR is an effective way of generating buzz about your business without committing to an advertising spend. Across The Verge can provide a strategic plan for approaching and liaising with the media to encourage maximum coverage and cut-though.
Suited to:
- Businesses with a unique offering
- Businesses with a limited advertising spend
Includes:
- Overarching Strategy
- Basic approach timeline
- Content breakdown recommendations
- Media Lists (Optional Extra)
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Social Media Strategy
With the rise in social media comes the need to be present, relevant and interesting within the space. Across The Verge provides strategies to ensure that your brand is positively received by your target audience and experiences social media growth.
Suited to:
- Businesses new to social media
- Businesses who are not receiving positive response or growth on social media.
Includes:
- Overarching strategy report
- Interaction timeline
- Content breakdown recommendations
- Recommendations for creative and execution
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E-communication Strategy
With much time spent on-line and in the in-box, it is important to have an effective e-communication strategy that rises above your competitors at every touch point.
Suited to:
- Businesses without an e-communication strategy
- Business who are not receiving a positive response or want to increase stats.
Includes:
- Analysis of existing model (if relevant)
- Recommendations for timeline & frequency
- Recommendations for content
- Recommendations for creative
- Recommendations for technical execution
- Sign – up strategy
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Event Planning
More minds conjure new ideas and more hands make light work. Across The Verge can work with you to plan your next event. This service can be tailored from complete event management through to assistance in specialist areas such as event marketing.
Suited to:
- Businesses without event planning experience
- Businesses seeking creative collaboration for a special occasion
- Businesses wanting to outsource the minutiae.
Includes:
- TBC on request
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Marketing Consultancy
Across The Verge is ready to work with you to brainstorm ideas, be your sounding board and inspire new vitality within your business. Consultancy can be arranged as a one off or on an ongoing basis to fit your needs.
Suited to:
- Businesses who require ongoing support
- Businesses who would like an outside opinion on a special project or during a specific time of business adjustment.
Includes:
- Ad hoc marketing consultancy tasks as required and agreed upon by Across The Verge and the client to be charged at an hourly rate.
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Across The Verge provides tailored solutions to suit your individual needs. We take the time to understand your unique business culture and it’s this personalised service that allows us to share your vision and take you towards it. The above packages have been designed to support major areas that can benefit from attention. Not sure which direction to go in?
Contact us for a confidential discussion today.
