Natalia Padgen, Managing Director of Across The Verge, shares her take on aspects of marketing with niche groups to encourage in-house thinking, and drive activity. See the links to the articles below. If you’ve got a suggestion for an article topic, let us know!
The Essential Guide To Online Advertising 101
Business is conducted on-line. Consumers interact on-line. Therefore it is prudent to advertise on-line. As the shift towards on-line advertising has increased, the number of advertising opportunities has multiplied and the scope for advertisers to tailor and target their campaigns has become highly sophisticated. It makes absolute sense to tap into the burgeoning on-line mediascape and make direct connections with targeted groups. However, before doing so, it is important to understand the environment. A campaign without a clear strategy may be clickless or leave the consumer dangling in outer-internet space, unable to follow through with the desired call to action. Make your on-line advertising spend work for you by considering the following key areas at the planning stage:
Taglines: Convey, Connect, Convert
A tagline can inject vitality into a brand’s message and enhance its perceived value. The addition of a tagline extends your ability to communicate your brand identity with your target market. Providing reach and insight, these few little words can be the key to converting consumers to customers.
Taking Consumers From Engagement to Brand Recognition
A brand is a space created in the consumer’s psyche – a thought; a feeling; a memory; of a product, service or business. It is the perceived image manifested from the experiences of the consumer. The aim of branding is to convey a specific brand image and develop expectations behind the brand experience, setting it apart as special and unique. The ideal result leads the consumer to see the brand as the only solution to their needs. As such, branding is a key element to successful marketing
Make Your Message Matter – Copywriting for Marketing Communications
Words are the window to your brand’s soul. At every touchpoint they make an impression and can leave the consumer with thoughts good, bad or even worse – none at all. To ensure your message isn’t camouflaged in a thick media jungle, take the time to think about who you’re talking to, what you want to say and what you’d like them to do. Make your message matter by following these important writing tips:
Target Market – Reach & Resonate
Businesses may be based on solid concepts, unique offerings and strong business models but fail to reach and resonate with their target market. Communicating with your target market is a fundamental component of effective marketing and is crucial to the success of your business. Taking the time to identify, understand, locate and connect with your target market will ensure that you pierce through the increasingly thick wall of marketing messages and be heard.
Marketing – A Must for Small Business
Marketing is a key part of every business’s overall strategy. It is how you communicate your brand, product or service to the consumer. Covering everything from mainstream media advertising campaigns to direct mail, loyalty programs and social media strategy, marketing is the vehicle that gives your business a voice, influences your target audience and drives business growth.